COPYWRITER | PHOTOGRAPHER | PR SPECIALIST
JAKE SMITH
What I do:
I build connections and start conversations.
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I write and shoot photos and design clothing and interview people and communicate with the media and craft messages and draft run-on sentences.
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I engage an audience through a medium to make them happy and provide them value.
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I do so through public relations, copywriting, photography, clothing design or videography.
Why I do it:
I​ love people.
I love learning about them.
I love connecting with them.
I love engaging them.
I love making them feel like they belong.
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I've chosen to pursue work that helps build a bit more trust and develop a lot more kindness.
How I do it:
I pursue failure. If I failed, it means I tried something new and risky. I don't like doing things that are safe.
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I use critical thinking and empathy — stolen from design thinking principles.
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Most importantly, I rely on creative thinking.