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SEO COPYWRITING

I planned and helped execute a content calendar loosely categorized by stages of the sales funnel. All copy required keyword research, industry research, legal research and editing. All copy required interdepartmental collaboration and constant iteration.

A list of all content drafted:

Industry research content (building a brand as a thought-leader)

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Product and category page content (describing products, aiding conversions — note I've written dozens similar to those listed while employed by Tedder Industries, describing the same features in new ways, and so I've chosen a few to represent the many I've drafted)

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Product-related content​ (bottom of the funnel, high-conversion content)

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Legal content (top of the funnel, brand visibility content)

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Customer pain-point content (content ranked for terms that help solve problems)

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