COPYWRITER | PHOTOGRAPHER | PR SPECIALIST
JAKE SMITH
SEO COPYWRITING
I planned and helped execute a content calendar loosely categorized by stages of the sales funnel. All copy required keyword research, industry research, legal research and editing. All copy required interdepartmental collaboration and constant iteration.
A list of all content drafted:
Industry research content (building a brand as a thought-leader)
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The amount of NICS background checks since 1998, and what the FBI looks for
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Does the terrorist watch list affect gun sales and background checks?
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Product and category page content (describing products, aiding conversions — note I've written dozens similar to those listed while employed by Tedder Industries, describing the same features in new ways, and so I've chosen a few to represent the many I've drafted)
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Product-related content​ (bottom of the funnel, high-conversion content)
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How to carry a magazine holster with the ShapeShift Modular Holster System
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Comparing the ShapeShift OWB Slide Holster against The Cloak Slide OWB Holster
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How the Cloak Tuck 3.5 IWB Holster improves the Cloak Tuck 3.0
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ShapeShift Modular Holster - personalize your concealed Carry
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Legal content (top of the funnel, brand visibility content)
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North Carolina concealed carry - How to CCW in North Carolina
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South Carolina concealed carry - How to CCW in South Carolina
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Washington D.C. concealed carry - How to CCW in Washington D.C.
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How Peruta v. California was almost a landmark Second Amendment Supreme Court case
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Customer pain-point content (content ranked for terms that help solve problems)
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